Privacy Policy

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Privacy & Cookies Policy

Effective Date: 2025-09-17

1. Introduction

This Privacy & Cookies Policy applies to HERO Academy (part of Ascendium Group AB) and our website: https://heroacademy.online/

We are committed to protecting your privacy and handling your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Swedish data protection laws. By using our website, you agree to the practices described in this policy.

2. Information We Collect

We may collect the following categories of personal data:

• Contact Information: Name and email address (via contact form).
• Newsletter Data: Email address (if you subscribe).
• Usage Data: IP address, browser type, operating system, pages visited, time spent on  site, and referral source.
• Cookies & Tracking Data: Information collected through cookies and similar technologies.

How we collect this data:

• Directly from you (e.g., contact forms, newsletter sign-ups).
• Automatically through website cookies and analytics tools.
• From third-party services integrated into our site (e.g., Google reCAPTCHA).

Note: This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

3. How We Use Your Information

We use your data for the following purposes:

• To respond to inquiries via the contact form.
• To send you newsletters and updates (if subscribed).
• To analyse and improve the functionality and security of our website.
• To comply with legal obligations.

Legal bases under GDPR:

• Consent (newsletter sign-up, cookies where required).
• Legitimate interest (responding to inquiries, improving services).
• Legal obligation (record-keeping and compliance).

4. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience.

Types of cookies we use:

• Essential Cookies: Required for the site to function (e.g., security, navigation).
• Analytical Cookies: Help us understand how visitors use our site (Google Analytics or similar).
• Marketing Cookies: Used to deliver relevant ads or measure the effectiveness of campaigns.

You can manage or disable cookies through your browser settings.

5. Sharing Your Information with Third Parties

We do not sell your personal data. However, we may share your data with trusted third parties, including:

• Service providers: Website hosting, email newsletter tools, analytics platforms.
• Legal authorities: If required to comply with the law.

All third parties are bound by contractual agreements to process your data securely and only for specified purposes.

6. Data Retention

We keep your data only for as long as necessary:

• Contact form entries: Up to 12 months, unless urther communication is required.
• Newsletter subscriptions: Until you unsubscribe.
• Cookies: Retained according to their type (session or persistent).

7. Your Data Protection Rights (GDPR)

As an EU/Swedish resident, you have the following rights:

• Access – Request a copy of your personal data.
• Rectification – Ask us to correct inaccurate or incomplete data.
• Erasure – Request deletion of your personal data.
• Restrict Processing – Ask us to limit how we use your data.
• Object – Object to processing based on legitimate interest.
• Data Portability – Request transfer of your data to another provider.

To exercise your rights, please contact us at support@heroacademy.online 

8. Security

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

9. Changes to This Policy

We may update this Privacy & Cookies Policy from time to time. If significant changes are made, we will notify you by posting the updated policy on our website and, where appropriate, via email.

10. Contact Information

If you have any questions about this policy or wish to exercise your rights, please contact us:

HERO Academy (Ascendium Group AB)

support@heroacademy.online
[Insert registered office address]